Archive for May, 2011

How UFC is Comparable to Social Media

May 26th, 2011 Comments off

There are parallels among UFC and the efficient use of social media. The primary similarity between the two lies in the preparation required to be successful in both disciplines. To prepare for UFC 130 and mixed martial arts in general, you must engage in physical conditioning exercises to be ready to fight. In social media, you must prepare by building a community of people with whom you communicate your content.

Neal Rodriguez vlogs on how businesses use social media marketing to meet business objectives. Neal is also an expert at murdering Decepticons on his son’s Nintendo DS.

Keep Your Phone Juiced

May 24th, 2011 Comments off


Smartphones.  They’ve transformed our simple mobile phones into robust mini computers with capabilities matching those of 90’s PCs.  These compact powerhouses give us the ability to do anything from browsing the web to directing us to our favorite eatery.  Unfortunately for the user, these tasks require a lot of power and can drain your battery before you know it.  A few weeks ago we wrote a post detailing a new technology that will recharge your mobile phone just by using it.  This will be great when it’s fully developed and ready for real world use, but until then we’ll have to rely on some simple tips and tricks that will help you get the most out of your smartphone battery.


The first thing you should do is look into how frequently your apps check for updates.  The more often they check for updates, the more often your phone has to wake up and use data.  This means your phone is doing more work, more frequently and is in turn using more battery.  If you’ve never changed update frequency before, there’s a high chance your apps are refreshing pretty often.  Most apps install without battery life in mind and are automatically set to update a few times an hour.  Find your way into your app’s settings and change its update frequency to every few hours instead of every fifteen minutes and you’ll see an almost instant increase in your phone’s battery life.

After you’ve changed the settings of each individual app, you can head over to your phone’s settings and change some of those.  Turning your phone’s WiFi and mobile data off can save your phone tons of battery.  The tradeoff, however, is that no apps will be updated as you have no connection to the Internet. One of the beauties of the Android operating system is the ability to use widgets.  These allow you to quickly turn things like WiFi and mobile data off and on as you need it directly from your home screen.  Widgets can also be used for GPS, Bluetooth, screen brightness, and a slew of other things you can disable or modify to prolong your battery’s charge.


If you simply must have your apps updated frequently and you can’t live with data turned off, there are other options to keep your phone juiced up throughout the day.  Car chargers give you the ability to charge your phone on the go by plugging into your car’s power outlet (or cigarette lighter for those of you with more aged vehicles).  These are incredibly useful if you have a job that requires a lot of travel or driving around the city for meetings.  If a stationary desk is more akin to your job description, a charging pad might be of more use.  These allow you to wirelessly charge your phone by placing it on a surface that’s plugged into the wall.  The benefit of these is that you can still answer and use your phone as normal without worrying about tangled cords holding you down.  Just pick up your phone when you need to use it and set it back on the pad when you’re finished.  Voilà, your phone will continue to charge!

If you happen to have a job that puts you in the middle of nowhere and away from all wired power sources, you do have the option of carrying multiple batteries with you.  Throwing a few in a pocket or bag will ensure your phone stays up and running for as long as you may need it.  But if you’re in the middle of nowhere without any nearby power sources, the chances of you actually having service are also pretty low.  Those of you who rushed to get a Verizon Apple iPhone also can’t replace the battery when it’s dead.  Instead, Verizon offers a Universal Portable Power Pack that holds a charge until you plug it into your phone.

Smartphones are wonderful devices that offer you the ability to do all kinds of work on the go.  Whether you have an iPhone or a 4G powerhouse like the HTC Thunderbolt, your battery life is as precious as the phone itself.  Use these guidelines to take advantage of every ounce of juice your battery can hold.

Linkedin IPO: The First Social Media IPO

May 19th, 2011 Comments off


On Wednesday, Linkedin became the first social media network to have released an IPO (initial public offering), raising 353 million dollars by offering 7.8 million shares at $45 per share. Linkedin opened for trading on the NYSE (New York Stock Exchange) at $83, which is up 84% from its IPO price. With its huge opening day “pop” and its market capitalization exceeding 4 million dollars, it is considered to be the most valuable US Internet IPO since Google in 2004.


Linkedin announced its intention to go public in January of this year. In 2010, Linkedin hit the 100 million user milestone in March and finally achieved profitability with a net income of $10.1 million and net revenues of $161.4 million by the third quarter of 2010.

LinkedIn is the first of a slew of anticipated social media IPOs set for the next year or so. Others include Facebook, Zynga, Groupon, Pandora, Kayak, Yelp, Rovio and Zillow. Renren, hailed by some as the Facebook of China, went public this month and raised $743.4 million.

Getting a Job Through Your Social Network?

May 17th, 2011 Comments off

“Social networks” have always been a part of our lives, from family and friends to coworkers and professors. In the world of web 2.0, social networks have taken on a new shape with the advent of sites like Linkedin, Facebook and Twitter. Our social networks are now more easily accessible than ever before, and one of the more practical applications of today’s technology is the job search process.

An online poll conducted by the Washington Post of more than 500 users of the site found that social networking played a key role in an individual’s search for a job or internship. More than a third of those surveyed reported they had posted a general note on their Facebook wall announcing they were looking for work, and 47% sent similar news in a Facebook message to at least 10 friends. Nearly 80 percent said they would be comfortable with an employer reaching out to them through social media.


Whether you are actively or passively seeking a job, there are advantages to using social media. Here are just a few:

Personal referrals: Personal connections are invaluable, and the referral is one of the easiest, most effective ways to get your resume to the right person. CareerXroads, a consulting firm, found that recruiters made one hire for every 10 referrals they received, compared to online job boards where recruiters reported looking at an average of 219 applications per position.

Targeted communities: Social media tools allow us to network within specific professional communities. With these tools we can share news, learn about the industry, build influence and establish relationships with others in the same industry. Over time, this may lead to a potential employment opportunity. One of the best ways to get a company to notice you is to follow its corporate Twitter feed, subscribe to its blogs and become its Facebook fan. It doesn’t hurt to talk positively about it through your own social media channels.

Office culture sneak-peek: Actively conversing, sharing and engaging through social media can help lift the HR corporate veil to reveal a company’s true corporate culture. If you feel like you fit in, your job will likely be more satisfying.

UFC Promises 1/4 Million Dollars To Fighters For Using Twitter

May 12th, 2011 Comments off


Credit: Mr. Alex Fine

The world of professional sports is trying to figure out ways to control their athletes use of social media sites like Twitter and Facebook. Recent problems have lead most sports to try and limit the use of social media, and they impose fines when the rules are broken. For example:

  • Chad Ochocinco is going to pay the NFL $25,000 for tweeting during a preseason game.
  • New Orleans Saints running back Reggie Bush went on a Twitter tirade at ESPN personality Skip Bayless for his critical stance on the former Heisman Trophy winner.
  • Major League Baseball suspended Chicago White Sox manager Ozzie Guillen two games and fined him an undisclosed amount for comments he made on Twitter following an ejection at Yankee stadium.

As of right now, there is only one sports organization that seems to embrace the use of social media, and that is the UFC. The UFC announced:

“Starting June 1, UFC and Strikeforce fighters will be divided into four categories, based on how many Twitter followers they currently have. At the end of each quarter, three fighters from each category will be awarded a $5,000 bonus. The three winners will be based on who has gained the most followers since the start of the quarter, who gained the highest percentage of new followers and who wrote the most creative tweets. (UFC President Dana) White will be the judge of the last category.”

So let’s do the math:

  • 3 winners times $5,000 is $15,000 per category
  • 4 categories of fighters makes $60,000 each quarter
  • 4 quarters each calendar year means that the UFC will be spending just shy of a quarter million dollars PROMOTING the use of Twitter by its athletes.

The UFC has really taken the use of social media to an entirely new level for the world of professional sports. Recently they have begun offering free fights on their Facebook page as well as breaking news on the company’s official Twitter account. The UFC has long prided itself on being the most fan-friendly organization around. It looks like that mission is expanding with the continued rise of the sport.



What If You Could Charge Your Mobile Phone Just By Using It?

May 10th, 2011 Comments off


Poor battery life and lost chargers are often towards the top of the list of “Things That Bug Us About Our Mobile Phones”, right next to dropped calls and those places we just can’t get service. In the not so distant future, we may not need to worry about our batteries running out on us. Researchers from South Korea’s Sungkyunkwan University are now asking the world, “What if you could charge your mobile phone just by using it?”

That’s right! These researchers have discovered a technology that can generate an electrical current from sound waves and use it to charge batteries. The sound of your voice may one day be all it takes to keep your mobile phone running.

The technology utilizes a pad which absorbs sound waves from its surrounding environment to cause zinc oxide wires mounted between electrodes to compress and release and create an electrical current that could be used to charge a battery. The current prototype of this technology can convert sounds of around 100 decibels (imagine noisy traffic) to 50 milivolts of electricity. While 50 milivolts isn’t enough electricity to charge a mobile phone battery, researchers say that the technology can be improved with the use of different materials.

When asked about what made them consider the possibilities of sound as an energy source, researcher Dr. Sang-Woo Kim said, “The sound that always exists in our everyday life and environments has been overlooked as a source. This motivated us to realise power generation by turning sound energy from speech, music or noise into electrical power.”

In our lives we are almost always surrounded by sound of some kind of sound, so the applications of this technology extend far beyond use in mobile phones, but for now current prototypes create enough energy to be usable in small, low-power sensors and implantable devices.

Twitter Knew Bin Laden Was Dead Before CNN: How the News Was Broken

May 5th, 2011 Comments off

This past Sunday night, 56.5 million Americans stayed up until 11:35 p.m. EST to watch US President Barack Obama’s 9 minute speech confirming the death of Osama Bin Laden, making it the most watched presidential address in nearly a decade. But President Obama’s speech wasn’t the beginning or the end of the explosion of news and social media reporting on the death of Bin Laden. The reporting of the attack on Osama Bin Laden’s compound in Abbottabad, Pakistan actually began as it was occurring.

“Helicopter hovering above Abbottabad at 1AM (is a rare event).”

“A huge window shaking bang her in Abbottabad Cantt. I hope its not the start of something nasty :-S”

“The abbottabad helicopter/UFO was shot down near the Bilal Town area, and there’s report of a flash. People saying it could be a drone.”

These are some selections from Sohaib Athar’s Twitter, where he actually liveblogged the raid on Bin Laden’s compound without knowing it. It wasn’t until after the news leaked out late Sunday evening that anyone knew for sure what had happened.

Confirmation came at 10:25 p.m. EST, just 5 minutes before President Obama was scheduled to address the nation when Donald Rumsfeld’s Chief-of-Staff tweeted information he’d received from a reputable source saying, “they have killed Osama Bin Laden. Hot damn”. The 10:30 slot came and went with no word from the President, but the delay only served to boost the hype.

Between 10:30 p.m. EST and 11:30 p.m. EST, Google reported a ONE MILLION percent increase in searches containing the keywords “Bin Laden”. Beginning at 10:45 p.m. EST and running long after the President’s announcement until 2:20 a.m. EST, Twitter logged a record breaking 3,000 status updates PER SECOND.

Google Trends, a tracker which reports keywords with the largest search volume, updates every hour.  By Monday morning, all 20 of the “hottest” searches were, in one way or another, related to Osama Bin Laden’s death and the news sources reporting it.

Credit: Google Trends

Less than 24 hours after President Obama made his announcement, Google Maps had located Osama’s compound in Abbottabad, Pakistan on their maps, and more than one thousand comments began to rush in.



Even now, four days after the announcement, there are rumors that a tape containing Osama Bin Laden’s latest message, recorded before his death, is working its way through the Al-Qaeda media network. We can’t know when this information will surface for the rest of the world to see, but there is little doubt as to whether things are still going on behind the scenes. There is still a lot we don’t know, but if news continues to break as quickly as it did with news of Osama Bin Laden’s death, we might not have to wait long to find out.