Archive for the ‘social media’ Category

New Social Media Trend: Social Gifting

January 18th, 2013 Comments off

The average price for top selling gifts in the 80s and 90s was $48. From 2000-2011 the average price for top selling gifts was $244. As you can see, gifts have gotten much more expensive over time.

So how can you buy your loved ones the gifts they want without going broke? Collaborate! Social gifting allows others to share wishlists so that friends and family can pitch in to get the things they want.

Check out the infographic below presented by Countmein to learn more about social gifting and how it works.


The 5 Biggest Internet Entrepreneurs of 2012 [Infographic]

January 11th, 2013 Comments off

An entrepreneur is someone who organizes, operates, and assumes risk for a business venture.  Sometimes those risks pay off, and sometimes they don’t, but for entrepreneurs like Ben Silbermann & Paul Sciarra, it paid off in a big way.

Silbermann & Sciarra are the brains behind the ever popular website Pinterest.  Both failed app designers, Silbermann and Sciarra began development of Pinterest in December 2009 and launched the first closed beta site in March of 2010.  Silbermann wrote to the first 5,000 users of the site with his personal phone number, a way to be contacted with any questions.  Nine months after it’s launch, Pinterest had grown to 10,000 users and was by invitation only.  The website has been steadily growing at a rate of 40-50% per month and is now one of the ten largest social network services.

Silbermann & Sciarra clearly made the top of the list of The 5 Biggest Internet Entrepreneurs of 2012.  See who else made it big in 2012 with this infographic from BestFinanceSchools.

The Top 5 Internet Entrepreneurs of 2012
Image compliments of Best Finance Schools

Tweeting On The John [Infographic]

December 18th, 2012 Comments off

Have you ever tweeted on the toilet? Well, don’t be ashamed if you have, you aren’t the only one. In fact, 33% of people ages 18-24 tweet while on the loo. Another surpirsing fact, is that both men and women are equally likely to use social networks in the bathroom.

Gone are the days of using a book or magazine to pass the time while you’re doing your “business.” With the rise of smartphone usage, people have found an even better distraction while in the bathroom.

This infographic presented by highlights how people are using social media while in the bathroom and how it’s probably not the most sanitary idea.

Emergency Plumber warns against social media in the Bathroom

It’s Alive! The Social Media Monster

September 14th, 2012 Comments off

We love our social sites, but let’s be honest, they can be very distracting. I’m sure we are all guilty of spending more time than we care to admit on our favorite social site. The thing is, it’s not that big of a deal when you are at home, however, when you are at work, it can affect your job immensely.

Many businesses are taking matters into their own hands, and blocking social media sites on their network so that employees cannot get on them. This can be effective, or we could all take a step back and take a break from the addictive social sites that seem to waste so much of our precious time.

Check out the infographic below presented by RedeApp to learn more about how distracting social media really is.

Social Media Monster [Infographic]
Courtesy of Red e App

Categories: Infographics, social media Tags:

Facts and Figures Behind Social Media and the Olympics

July 28th, 2012 Comments off

Who doesn’t love the Olympics? There is no other event in the world that brings the best athletes to one place to compete. It is also extremely hard to find another event that generates more online conversation and social media traffic.

The 2012 Olympics are upon us!

From the Indy500 to the Super Bowl, we are committed to fully understanding the digital demand from consumers during specific sporting and entertainment events across the world. It is important to understand how individual are using social media to enhance their Olympics experience whether they are hanging out in London or sitting at home.

Important 2012 Olympic Stats

BBC is expecting 1 Terabit per second of traffic
Most popular Olympic athlete – LeBron James – 4.7 million followers
The US has hosted the Olympics four times
Sawao Kato has 8 Gold Medals and NO Twitter account
Roger Federer is ranked third as the more popular athlete at 5.7 million followers.

social media marketing

This infographic is brought to you by ExactTarget, a leader in social media marketing.

Modern Ways to job Search – Infographic

October 7th, 2011 Comments off

In the market for a new job? Checking out career opportunities in your field? If you’re thinking about being competitive, make sure you’re in tune with what’s happening to the employment landscape. Paper applications pretty much have become extinct as social network sites like Linked-In and online job searching tools like Monster, Careerbuilder, and BranchOut increase in popularity. These web-based job pools are being accessed by a wide range of new graduates, whether technical school students, online school students, or campus-based undergrads. Make sure you don’t miss out. Your next job could be just a couple of clicks away.

Modern Ways to Job Search

[Via: Colorado Technical University online school]

The Importance of Psychological Hooks in Organic SEO

August 2nd, 2011 Comments off

I’m a big fan of what I call The Lazy Man’s SEO. It’s basically that rhythm of building out a website where 90% of the work goes into building stand-out content and 10% of the work goes into marketing it.

Lazy Man’s SEO is called lazy because it recognizes that SEO can be grueling as hell if you don’t have good content to build links to. But that gaining links can be easy as hell if you have great content.

Don’t get me wrong. I’m not claiming that great content promotes itself. It doesn’t. But, it makes the marketing effort more like fun. Almost like a spectator sport.


See, when you build content that is truly useful, and relatively unique, and relatively “big” and well produced, it’s almost a law of nature that if the right people see it, the links will start to accumulate and the marketing will take on a life of its own.

Take this example. One of my editors recently had a brilliant idea. He said to me: “You know, there really isn’t a guide out there to help students pick degrees based on job availability. Almost all of the information is based on salary, but some of the best salaried positions have terrible job markets.” Over the next two months, he proceeded to research and produce the largest piece of content I’ve ever published coming in at over 18,000 words. And it references reliable, government data for purposes of establishing objectivity and trust. Now obviously length alone does not guarantee that you’ve built the sort of content that makes SEO easy. But it is one indicator.

Ultimately, your content needs to have a hook that appeals to human psychology. There needs to be a group of people that will eat your content up. And that’s the trick as a Lazy Man SEO. You need to master the art of identifying and framing and pitching hooks to the right audience.

In the case of the article referenced above, there are a few hooks to work with. Interestingly, 6 out of the top 20 degrees for “great job opportunity” are associate’s degrees. This busts open the myth that everyone needs a Bachelor’s degree to get a good job. That’s one obvious hook for marketing this article. There are others as well. Any kind of pattern that emerges that would be of interest to one group of people (say business minded people) or another (say health and science people) is fair game.

How UFC is Comparable to Social Media

May 26th, 2011 Comments off

There are parallels among UFC and the efficient use of social media. The primary similarity between the two lies in the preparation required to be successful in both disciplines. To prepare for UFC 130 and mixed martial arts in general, you must engage in physical conditioning exercises to be ready to fight. In social media, you must prepare by building a community of people with whom you communicate your content.

Neal Rodriguez vlogs on how businesses use social media marketing to meet business objectives. Neal is also an expert at murdering Decepticons on his son’s Nintendo DS.

Linkedin IPO: The First Social Media IPO

May 19th, 2011 Comments off


On Wednesday, Linkedin became the first social media network to have released an IPO (initial public offering), raising 353 million dollars by offering 7.8 million shares at $45 per share. Linkedin opened for trading on the NYSE (New York Stock Exchange) at $83, which is up 84% from its IPO price. With its huge opening day “pop” and its market capitalization exceeding 4 million dollars, it is considered to be the most valuable US Internet IPO since Google in 2004.


Linkedin announced its intention to go public in January of this year. In 2010, Linkedin hit the 100 million user milestone in March and finally achieved profitability with a net income of $10.1 million and net revenues of $161.4 million by the third quarter of 2010.

LinkedIn is the first of a slew of anticipated social media IPOs set for the next year or so. Others include Facebook, Zynga, Groupon, Pandora, Kayak, Yelp, Rovio and Zillow. Renren, hailed by some as the Facebook of China, went public this month and raised $743.4 million.

Getting a Job Through Your Social Network?

May 17th, 2011 Comments off

“Social networks” have always been a part of our lives, from family and friends to coworkers and professors. In the world of web 2.0, social networks have taken on a new shape with the advent of sites like Linkedin, Facebook and Twitter. Our social networks are now more easily accessible than ever before, and one of the more practical applications of today’s technology is the job search process.

An online poll conducted by the Washington Post of more than 500 users of the site found that social networking played a key role in an individual’s search for a job or internship. More than a third of those surveyed reported they had posted a general note on their Facebook wall announcing they were looking for work, and 47% sent similar news in a Facebook message to at least 10 friends. Nearly 80 percent said they would be comfortable with an employer reaching out to them through social media.


Whether you are actively or passively seeking a job, there are advantages to using social media. Here are just a few:

Personal referrals: Personal connections are invaluable, and the referral is one of the easiest, most effective ways to get your resume to the right person. CareerXroads, a consulting firm, found that recruiters made one hire for every 10 referrals they received, compared to online job boards where recruiters reported looking at an average of 219 applications per position.

Targeted communities: Social media tools allow us to network within specific professional communities. With these tools we can share news, learn about the industry, build influence and establish relationships with others in the same industry. Over time, this may lead to a potential employment opportunity. One of the best ways to get a company to notice you is to follow its corporate Twitter feed, subscribe to its blogs and become its Facebook fan. It doesn’t hurt to talk positively about it through your own social media channels.

Office culture sneak-peek: Actively conversing, sharing and engaging through social media can help lift the HR corporate veil to reveal a company’s true corporate culture. If you feel like you fit in, your job will likely be more satisfying.

UFC Promises 1/4 Million Dollars To Fighters For Using Twitter

May 12th, 2011 Comments off


Credit: Mr. Alex Fine

The world of professional sports is trying to figure out ways to control their athletes use of social media sites like Twitter and Facebook. Recent problems have lead most sports to try and limit the use of social media, and they impose fines when the rules are broken. For example:

  • Chad Ochocinco is going to pay the NFL $25,000 for tweeting during a preseason game.
  • New Orleans Saints running back Reggie Bush went on a Twitter tirade at ESPN personality Skip Bayless for his critical stance on the former Heisman Trophy winner.
  • Major League Baseball suspended Chicago White Sox manager Ozzie Guillen two games and fined him an undisclosed amount for comments he made on Twitter following an ejection at Yankee stadium.

As of right now, there is only one sports organization that seems to embrace the use of social media, and that is the UFC. The UFC announced:

“Starting June 1, UFC and Strikeforce fighters will be divided into four categories, based on how many Twitter followers they currently have. At the end of each quarter, three fighters from each category will be awarded a $5,000 bonus. The three winners will be based on who has gained the most followers since the start of the quarter, who gained the highest percentage of new followers and who wrote the most creative tweets. (UFC President Dana) White will be the judge of the last category.”

So let’s do the math:

  • 3 winners times $5,000 is $15,000 per category
  • 4 categories of fighters makes $60,000 each quarter
  • 4 quarters each calendar year means that the UFC will be spending just shy of a quarter million dollars PROMOTING the use of Twitter by its athletes.

The UFC has really taken the use of social media to an entirely new level for the world of professional sports. Recently they have begun offering free fights on their Facebook page as well as breaking news on the company’s official Twitter account. The UFC has long prided itself on being the most fan-friendly organization around. It looks like that mission is expanding with the continued rise of the sport.



Twitter Knew Bin Laden Was Dead Before CNN: How the News Was Broken

May 5th, 2011 Comments off

This past Sunday night, 56.5 million Americans stayed up until 11:35 p.m. EST to watch US President Barack Obama’s 9 minute speech confirming the death of Osama Bin Laden, making it the most watched presidential address in nearly a decade. But President Obama’s speech wasn’t the beginning or the end of the explosion of news and social media reporting on the death of Bin Laden. The reporting of the attack on Osama Bin Laden’s compound in Abbottabad, Pakistan actually began as it was occurring.

“Helicopter hovering above Abbottabad at 1AM (is a rare event).”

“A huge window shaking bang her in Abbottabad Cantt. I hope its not the start of something nasty :-S”

“The abbottabad helicopter/UFO was shot down near the Bilal Town area, and there’s report of a flash. People saying it could be a drone.”

These are some selections from Sohaib Athar’s Twitter, where he actually liveblogged the raid on Bin Laden’s compound without knowing it. It wasn’t until after the news leaked out late Sunday evening that anyone knew for sure what had happened.

Confirmation came at 10:25 p.m. EST, just 5 minutes before President Obama was scheduled to address the nation when Donald Rumsfeld’s Chief-of-Staff tweeted information he’d received from a reputable source saying, “they have killed Osama Bin Laden. Hot damn”. The 10:30 slot came and went with no word from the President, but the delay only served to boost the hype.

Between 10:30 p.m. EST and 11:30 p.m. EST, Google reported a ONE MILLION percent increase in searches containing the keywords “Bin Laden”. Beginning at 10:45 p.m. EST and running long after the President’s announcement until 2:20 a.m. EST, Twitter logged a record breaking 3,000 status updates PER SECOND.

Google Trends, a tracker which reports keywords with the largest search volume, updates every hour.  By Monday morning, all 20 of the “hottest” searches were, in one way or another, related to Osama Bin Laden’s death and the news sources reporting it.

Credit: Google Trends

Less than 24 hours after President Obama made his announcement, Google Maps had located Osama’s compound in Abbottabad, Pakistan on their maps, and more than one thousand comments began to rush in.



Even now, four days after the announcement, there are rumors that a tape containing Osama Bin Laden’s latest message, recorded before his death, is working its way through the Al-Qaeda media network. We can’t know when this information will surface for the rest of the world to see, but there is little doubt as to whether things are still going on behind the scenes. There is still a lot we don’t know, but if news continues to break as quickly as it did with news of Osama Bin Laden’s death, we might not have to wait long to find out.