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Facts and Figures Behind Social Media and the Olympics

July 28th, 2012

Who doesn’t love the Olympics? There is no other event in the world that brings the best athletes to one place to compete. It is also extremely hard to find another event that generates more online conversation and social media traffic.

The 2012 Olympics are upon us!

From the Indy500 to the Super Bowl, we are committed to fully understanding the digital demand from consumers during specific sporting and entertainment events across the world. It is important to understand how individual are using social media to enhance their Olympics experience whether they are hanging out in London or sitting at home.

Important 2012 Olympic Stats

BBC is expecting 1 Terabit per second of traffic
Most popular Olympic athlete – LeBron James – 4.7 million followers
The US has hosted the Olympics four times
Sawao Kato has 8 Gold Medals and NO Twitter account
Roger Federer is ranked third as the more popular athlete at 5.7 million followers.

social media marketing

This infographic is brought to you by ExactTarget, a leader in social media marketing.
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