Looking for a new dryer, a Mexican restaurant in your town, or a new pair of shoes? The first thing you do is jump on google to find just what you’re looking for. Pay per click ads are quickly taking over google’s search engine results. Nobody clicks on the google ads, right? Wrong. There are only 35.4% of clicks are from organic unpaid results.
On average, the top 3 spots take 41.1% of clicks on a google search. This meaning, more pay per clicks are being used versus organic listing. Total click through rates for google ads on high commercial intent queries are up to 600 times higher than the click through rate for ads on a typical facebook page.
So in the end, who is winning this digital war of pay per click advertising and organic search (SEO)? It has yet to be determined, but the powers are in fact shifting. While pay per click advertising is near domination of search results for commercial keyword searches, SEO is still incredibly dominant for low-value informational keyword searches.
